We are about starting and restarting communities, programs, and services for older adults. Deep experience with over three hundred-sixty life plan communities and over a third of continuing care at home programs compliments early work in acute care and active adult / resort real estate. It is humbling to work with some of the best and brightest in the field.
Customers are both the mission and margin…and they are the most compelling part of the work that we do. Marketing with a capital “M” is the math that connects the demographics, the actuarial tables, and the balance sheets. Translating the potential of those quantitative measurements into a compelling story that entices customers to learn more is exciting qualitative art. Testing that art by measuring the effectiveness of marketing messages, sales efforts and results is the next step. There is no better market study than customers investing themselves and their assets in your communities and services.
Over twenty years of work alongside thousands of customers and hundreds of leaders, advisors, and trustees has built an informed perspective on what works and what works best. People call us many different things… advisors, researchers, project leaders, customer advocates, pricing experts, team leaders, sales architects, and coaches. What we are called doesn’t matter as much as whether we add value to the mission, margin, customers, and team. That is what we do best and what we would be happy to connect with you about.
A Note from Perry Aycock, President
Looking back makes the pattern clearer. One of the great parts of working with older adults is that they are ahead of us on the path and have a lot to teach us.
Early work as an Emergency Room tech during college, followed by being a caregiver for a loved one, provided a deep and personal connection to the structure and language of care. Being the broker-in-charge for an active adult community brought sales, marketing, and management perspective. Helping teams reach start-up and expansion goals for continuing care retirement communities was the beginning of something new that added value, purpose, and greater perspective. Starting and restarting some of the early continuing care at home programs and their Early Advantage cousins has been a great mission and margin extension. Technology’s growing force of change has exhilarating potential. Everyone is working hard to extend new tools and ideas into new communities and services to better older lives.
Everything is moving towards an older, better, more connected world. It is humbling and an inspiring call to action to reflect on the hundreds of communities and programs and thousands of people served and create new ways to speed progress.